In business, customers don’t buy products or services just for features—they buy for the real value they receive. One of the most persuasive ways to sell is to translate benefits into concrete numbers—especially financial ones.
When customers clearly see how much they’ll save, how their revenue will grow, or what costs they’ll avoid, they make decisions faster. Clear numbers eliminate doubt, build confidence, and turn abstract value into tangible gain. For example: “This software saves you 20 hours a month, equivalent to 5 million VND in labor costs.”
Outstanding salespeople don’t just say “this is a great product”—they prove “this product helps you earn or save this much.” That’s speaking the language customers care about most: money.
In short, learn to present benefits in financial terms. When customers see the return on their investment clearly, trust builds—and decisions follow.
