In a professional business environment, customers should always come first. Saying you’re “in a meeting” when a customer calls may seem harmless, but it can signal neglect and damage trust. Never be unavailable when a customer reaches out—it’s a principle of service that builds loyalty and long-term relationships.
When a customer calls, they need support, attention, or a decision. If you delay with excuses, you miss a critical moment in the service journey. Great professionals manage their time flexibly, prioritize wisely, and are willing to pause internal tasks to respond to customers.
On the other hand, consistently making customers wait because you’re “in a meeting” creates a sense of disregard and weakens your brand’s credibility. In a competitive world, responsiveness is a powerful advantage.
In short, always be ready when customers call. Their call isn’t an interruption—it’s the most important task of the day.
