Concept:
A breakthrough supplement designed to protect, build, and renew muscle across all life stages — from athletes seeking performance to older adults aiming to prevent muscle loss. The formula combines Collagen Peptides, L-Leucine, HMB, Creatine, GG (Geranylgeraniol), and Vitamin D3 into one synergistic powerhouse.
Key Synergistic Benefits:
- Collagen Peptides – support muscle, tendon, joint, and connective tissue strength.
- L-Leucine – the key amino acid that triggers muscle protein synthesis (MPS).
- HMB (MyHMB) – leucine metabolite that reduces muscle breakdown and enhances recovery.
- Creatine – proven booster for strength, power, and cellular energy.
- GG (Geranylgeraniol, GG-Gold) – supports CoQ10 production, mitochondrial health, and balances statin-induced muscle weakness.
- Vitamin D3 – enhances calcium balance, bone-muscle interaction, and immune health.
Smart Innovation Angle:
- “Muscle Bio-Rhythm Release System”: Develop a dual-phase delivery capsule — fast release for Leucine, Creatine, and Vitamin D3 (to trigger MPS and energy right away), slow release for HMB, Collagen, and GG (to sustain muscle protection and repair).
- Longevity Meets Performance: Marketed as the first formula bridging sports nutrition and healthy aging — supporting both high-intensity training and age-related sarcopenia prevention.
- Sustainable Collagen & Clean Label: Source marine or grass-fed bovine collagen; non-GMO, clean capsule design, and plastic-free packaging to align with eco-conscious values.
- AI-Enhanced Coaching App: Pairs with a simple app that tracks strength, recovery, and mobility — giving users insights into how the formula enhances their performance and daily resilience.
Vision for Impact:
This formula redefines how we think of muscle: not just bulk, but functional strength, recovery, and long-term vitality. It empowers athletes, active professionals, and older adults to stay strong, mobile, and full of energy for life.
